The grandson of French sculptor Lucien Colard, whom genetically passed on the appreciation and understanding of Art to Alex and at an early age, and taught him drawing techniques.

After Formal Art School in France, he moved to New York City in 2005, at age twenty, where he continued to study Art and Architecture. He worked there for eleven years as an architectural designer and artist, created the art department at Goldsmith-mannequins, exhibited and sold his work in the showroom, where prestigious clients like Macy’s, Bloomingdales, H&M etc… came to shop.

He moved to Stockholm for love in April 2017, created his business, making and selling his art. Since then he had seventeen exhibitions in galleries, restaurants, hair salons, stores, events. He collaborated with Hewlett Packard in December 2018 to print on demand at The Lobby, sold sixty-five artworks to this day, ranging from fine art giclée prints, to originals, t-shirts and commissions.